Insights

Notes on performance-led
wellbeing.

Short, practical perspectives on why experiences change behaviour where information doesn’t — and what that means for your teams and your clients.

Field notes

Three ideas we keep coming back to.

Information doesn’t change behaviour

The industry hands people facts and hopes they stick. People remember what they experience, not what they’re told — which is why the webinar never moved the survey.

Activity vs. impact

A fruit box and a step challenge feel like doing something. Measurement is the difference between looking busy and actually moving the numbers your board is watching.

Beyond the golf day

Every firm entertains clients the same way. The invitation your clients actually remember is the one that treats them as people, not accounts.

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